If you’ve ever felt like you’re running on a hamster wheel—pouring blood, sweat, and probably a few tears into your business, only to get nowhere—you’re not alone.
Been there. Done that.
My path to success wasn’t a straight line.
It was more like one of those squiggly lines toddlers draw when they’re handed a crayon and no supervision.
Think trial, error, and an unhealthy amount of banging my head against walls.
But hey, you learn a lot when you’ve tripped over every obstacle in the book.
It all began in 2015 with my first "big idea": e-commerce. The idea came from a course I joined that showed me how to flip products on Amazon.
I was buying products at bargain-basement prices and flipping them on Amazon like some modern-day treasure hunter.
One day, I hit the motherlode—a company selling items on their website for 75% less than their Amazon price.
Jackpot, right? ...Wrong.
Turns out, undercutting the same company on their own products tends to ruffle feathers.
A few months and a cease-and-desist letter later, that little venture crashed and burned.
Undeterred, I pivoted to selling T-shirts.
The plan? Create cool designs, run Facebook ads, and watch the cash roll in.
The reality? I drained my bank account faster than you can say “custom screen printing.”
Turns out, cool designs and catchy slogans don’t mean squat if no one’s clicking “Buy Now.”
Broke and desperate, I entered the wonderful world of sales.
At this point, I started reading and watching all of the sales and marketing courses I could get my hands on.
It was time to get serious.
I doubled down on education, enrolling in over 20 courses from marketing heavyweights like Jay Abraham, Perry Marshall, and Russell Brunson.
... and have spent the last 10 years reading and developing my skills to understand business so that eventually I could help other businesses out so they don't make the same mistakes
My first gig was at a digital marketing agency where I sold websites over the phone... well, tried to.
I wasn’t convinced we were delivering much value, which made selling... difficult.
I moved on to door-to-door sales, pitching utility services.
Nothing screams "humble beginnings" like trudging through Westchester, Pennsylvania knocking on doors, and getting rejected by folks who were just trying to eat dinner in peace.
Next came selling credit card machines.
The training?
"Don’t say we're a credit card machine company.”
Yes, that's what they actually said.
Apparently, just uttering those words made business owners run faster than Usain Bolt.
So there I was, fumbling through vague pitches while silently dying inside.
But nothing could top HomeGenius Exteriors.
Picture this: I’d drive hours to meet pre-qualified leads (a fancy term for “people who barely remember booking an appointment”), armed with a script I had to recite like I was auditioning for a play.
The results?
After 25 appointments, I made exactly one sale—and didn’t even get paid for it.
Why?
They claimed I “damaged their reputation.”
Really?
Selling overpriced gutters is what’s damaging your reputation, not me.
Meanwhile, the sales director was busy plotting to sell solar panels, windows, siding, and who knows what else.
He was like a kid in a candy store, dreaming big while ignoring the basics.
And I was in the trenches, wondering why we were charging double what competitors did for the same work.
Spoiler alert: customers noticed.
When I landed at Dun & Bradstreet, I thought, Finally, a company with its act together.
Boy, was I wrong.
At first, things seemed promising.
We had a decent product, and I threw myself into mastering sales.
But soon enough, the warning signs appeared.
Leadership got obsessed with launching new products—widgets, tools, bells, whistles—anything to pad the portfolio.
I remember thinking, This is just desperate.
It felt like there was nothing I could say or do to stop this ship from sinking.
Sure enough, 2.5 years later, 90% of my department was laid off.
Turns out, throwing spaghetti at the wall and hoping something sticks isn’t a sustainable strategy.
After leaving Dun & Bradstreet, I decided to focus on my grass-cutting business.
Unlike my previous ventures, this one wasn’t trying to be everything to everyone.
I simplified. I niched down.
And guess what? My revenue grew 5X in two years—with no outside funding.
Now, I work about 100 days a year.
The rest of the time? I actually get to relax.
No second job.
No grinding until I collapse.
I’m not chasing after leads or losing sleep over expenses.
For once, the business works for me—not the other way around.
At this point, I've completed over 20 courses from marketing heavyweights like Jay Abraham, Perry Marshall, and Russell Brunson and have read over 50 sales and marketing books.
Business and marketing isn’t some side hustle I picked up last night.
This isn’t theory or a weekend project.
It’s 10 years of rolling up my sleeves and working full-time, day in and day out, in the trenches.
Along the way, I’ve started multiple businesses of my own, and joined other businesses.
Experimenting, failing, and learning what truly works—and, more importantly, what doesn’t.
That kind of grind builds a whole different level of expertise—the kind that helps you avoid the landmines I’ve stepped on and focus on what actually works.
And I didn’t go through all this just to hoard knowledge.
I did it to figure out how to translate those big-league tactics into real-world results for businesses like yours.
The kind of results that help you not just survive but thrive, even in the most cutthroat markets.
If you’re running a local service business, you’ve probably faced the same struggles:
You’re not alone.
And here’s the good news: the mistakes I’ve made (and there have been plenty) are lessons you don’t have to learn the hard way.
Let me level with you: mistakes in business aren’t just frustrating—they’re expensive.
They can cost you thousands, tens of thousands, or even hundreds of thousands of dollars.
I’ve seen it happen. Heck, I’ve lived it.
But here’s the thing: it’s not about hustling harder.
It’s about working smarter.
It’s about spotting the warning signs before they become disasters.
If you’re ready to:
...then it’s time to take action.
Here’s what to do:
Don’t let another month—or another dollar—slip through your fingers.
Let’s get your business working for you.
Click below to apply now.
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